Meet Andrew
Your Yoga, Fitness & Wellness Branding Photographer
Creative Director, Brand Photographer & Videographer
Hi, I’m Andrew – a London-based photographer and creative partner for wellness-focused brands.
From capturing retreats in nature to telling the stories of passionate yoga instructors and fitness coaches, I help you show up confidently with bold, authentic visuals that align with your purpose.
Telling real, powerful stories through authentic imagery.
I believe a photo is more than just an image; it’s an expression of your heart and soul. My sessions are fun, relaxed and guided, so you feel comfortable in front of the camera, allowing your true personality to shine. This approach helps me to capture authentic and genuine photos of you that can truly connect with your audience.
My Journey Into Photography
Before starting my photography business, I spent ten years working as an electrician. Although it was steady work and enjoyable, I felt there had to be more to life than the repetitive cycle of working, eating, and sleeping.
Shortly after that feeling, I took the courage to hand in my notice and booked a one-way ticket to travel through Europe and Asia. What followed was an incredibly life-changing experience.
“One day, I just knew there had to be more than work, eat, sleep, so I bought a one-way ticket.”
The moment I fell in love with coconuts.
Behind the scenes from an incredible destination wedding in 2016
Discovering My Passion
As I explored new cultures, I began documenting my travels through photography. Those early images sparked a love for visual storytelling, and my love for coconuts along the way.
In 2014, I photographed a destination wedding in Spain. The energy, emotion, and connections had me hooked from that moment on.
Falling Into Yoga & Wellness
In 2015, I photographed my first yoga shoot for a teacher building her website. That session opened the door to a world I found deeply inspiring. I began exploring yoga and meditation myself and realised how much I resonated with the wellness space.
While much of my career was spent photographing weddings in the UK and abroad, I’ve always felt a strong pull toward working with wellness and fitness brands. it felt like home.
Why I Work With Fitness & Wellness Brands
Health, fitness, and self-development have always been a big part of my life. It feels natural to support brands that help others feel better, move more, and live with intention.
There’s something powerful about collaborating with like-minded business owners who want to make a positive impact.
Andrew was professional, kind, easy to communicate with and gave great advice! The final results were incredible and exactly what I was after.
He made me feel very comfortable, as it was my first shoot, and it was a wonderful and fun experience.
If you’re looking for great quality photos or videos, I 100% recommend Andrew, you won’t regret it!
— Julia, Fitness Branding Photoshoot
More Than Just a Photographer
Over the past 10 years, I’ve dedicated my energy to building a photography business that’s been as much a journey of personal growth as a creative one. What began with a camera and curiosity has evolved into a client experience that’s thoughtful, relaxed, and empowering.
I’m grateful to every client who has trusted me to tell their story. Your support is the reason I get to do what I love every day.
Beyond the Lens / Fun Facts About Me
- Addicted to coconuts since 2012
- Based in London, but always ready for the next adventure!
- Lover of cycling and pickleball
- My go-to reset: sunshine and time in nature
Ready to bring your story to life?
Whether you’re planning a retreat, launching your brand, or refreshing your content, I’d love to hear about it.