Meet Andrew
London Personal Branding Photographer for Wellness & Fitness Entrepreneurs
Creative Director, Brand Photographer & Videographer
Hi, I’m Andrew, a London-based personal branding photographer working with wellness, fitness, and movement-led entrepreneurs.
I don’t just create images. I help founders build a visual presence that supports their positioning, authority, and growth.
From capturing retreats in nature to planned brand sessions in studios and gyms, my work blends natural light, grounded energy, and intentional direction.
My sessions are calm, structured, and guided, so you feel confident in front of the camera as we create imagery that attracts aligned clients.
My Journey Into Photography
Before photography, I spent ten years working as an electrician. It was steady, structured work, but I knew I wanted to build something more creative and meaningful.
In 2012, I handed in my notice and booked a one-way ticket to travel through Europe and Asia. That decision changed everything.
Photography started as a way to document the journey. It quickly became a way of observing people, spaces, and energy, something that now deeply influences how I approach brand storytelling
“One day, I just knew there had to be more than work, eat, sleep, so I bought a one-way ticket.”
The moment I fell in love with coconuts.
Behind the scenes from an incredible destination wedding in 2016
Discovering My Passion
In 2014, I photographed a destination wedding in Spain. The energy, emotion, and human connection sparked something deeper.
Over the following years, I built a successful photography business across the UK and Europe, refining my understanding of light, movement, and directing people naturally.
But it was in 2015, during my first yoga branding session, that I found the space that truly felt aligned with me.
Falling Into Yoga & Wellness
Photographing my first yoga teacher as she built her website opened the door to a world that felt natural and aligned.
Why I Work With Fitness & Wellness Brands
Health, movement, and self-development have always been part of my life. Working with wellness brands allows me to combine that passion with strategic visual storytelling.
There is something powerful about collaborating with founders who are building businesses that genuinely help people feel better, move better, and live with intention.
Andrew was professional, kind, easy to communicate with and gave great advice! The final results were incredible and exactly what I was after.
He made me feel very comfortable, as it was my first shoot, and it was a wonderful and fun experience.
If you’re looking for great quality photos or videos, I 100% recommend Andrew, you won’t regret it!
— Julia, Fitness Branding Photoshoot
More Than Just a Photographer
Over the past 12 years, I’ve built a photography business rooted in clarity, direction, and intention.
What began as curiosity evolved into a client experience designed to remove uncertainty. I guide you through every step, from planning and visual mapping to confident execution on the day.
My goal is simple:
To create imagery that feels natural, but performs strategically.
I’m grateful to every client who has trusted me to tell their story. Your support is the reason I get to do what I love every day.
Beyond the Lens / Fun Facts About Me
- Addicted to coconuts since 2012
- Based in London, travelling often for retreats and events
- Lover of cycling and pickleball
- Rest = Sunshine and nature